We’ve been waiting a while to share this project we did with our friends Combatant Gentlemen , and now that their Summit Collection has officially launched, we can finally show you what we got to do this year:
And it basically changed our lives. We spent one sweltering hot week in Italy, drinking cappuccinos (before lunch, never after), touring the wool capitol of the world, and getting a blunt lesson in how Italians view life. Their overwhelming passion for food, style, tradition was so inspiring and beautiful, we couldn’t help but walk away with a fresh perspective, and a desire to incorporate some of their ideals in to our daily life. The most obvious transformation being that we’re Suit Guys now.
In what we like to call a social experiment, we’ve challenged ourselves and each other to introduce a little passion in to how we get dressed every morning before we go out in to the world. While I can’t speak for the other bros, the difference in my life has been undeniable, and honestly pretty fascinating. It’s a lifestyle that invites confidence, respect, and appreciation, just by putting in some effort in the morning…which makes it really fun. The positive effects are rewarding enough that I can really get behind the mission Combatant Gentlemen is on. They’re doing a pretty damn good job of making this lifestyle choice a possibility for more and more people, and I’m proud to be helping them get the message out by making videos like this.
Anyway, I’m stoked I got to do this for work. Here are some photos we took in Italy of some amazing people and places.
Our lovely bed and breakfast hosts. They gave us a bed, and the mosquitos ate our hot sweaty bodies for breakfast.
This is Muriel. She was our guide to Italian shaming. Here she is teaching me how to properly talk with my hands. She would also refuse to let me consume milk after lunch, and was very honest about how unimpressed she was with our production fashion. We love her because it was the kick in the ass we needed to step our game up.
Our friend Max, on the left, gave us an additional tour of a Silk distributer in Como. It was beyond.