Tyler Parkford and Alex Nicolaou, who work in the Flashdance crew, make up Mister Goodnite. I was so blown away by their vocals, lyrics, and ability to sample that I practically begged them to let me make them a music video. Over the course of a month, I was able to wrangle a talented crew and direct the video for You’re Too Cool. We shot it at El Matador beach in Malibu, and I got so obsessed with the project and matching the overcast skies, I ended up going there to shoot almost ten times. There’s so much b-roll that I could probably cut an entirely different video!
To me, the video is an accompaniment to a track that is deceivingly unsettling, which I loved about it. Tyler and I came up with the concept, and what I tried to capture is how it feels like when someone makes you feel unworthy, and how painful that is. But there’s a humor to Mister Goodnite’s lyrics, so I tried to add an appropriate amount of surreal ridiculousness, while visually matching the era that their sound comes from. This is the first music video I’ve made in over a year. It premiered today on Yours Truly. Hope you like it!